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Fiat Strada

Broadcast dates : 27th November 2005
3rd December 2005

Chunky. Thatís the image that Fiat is conveying with its new Strada pick-up.

Its South African launch follows an enormous amount of success in Brazil, where it has been developed and built for that rugged country with its demanding terrain.

The Strada comes to our market with a mix of good looks and no-nonsense practicality, including a standard-fit heavy-duty plastic bed lining, which will appeal to fishermen, farmers and the like.

The Strada can be ordered with a 1,2 litre or 1,6 litre petrol, or 1,7 litre diesel engine. The ELX adds a few luxury items such as air-conditioning and electric windows.

The heavy-duty plastic front grille has shades of Jurassic Multipla in its design.

Plastic wheel arch guards, rugged plastic door handles and wing mirrors, and steel wheels with hubcaps add up to utilitarian good sense.

Inside, itís more of the same.

The last time Fiat offered a pick-up in South Africa was way back in the 1970s when the little 128 forged a strong following.

The Strada reminds us of the 128 with its zestful, easy-driving road-manners, its free-revving engine and light controls.

All Stradas come standard with power steering, but there are no airbags in the EL models, which is disappointing.
Coming in at just under R94 000, the Strada 1,6 EL is fairly price-competitive. What really impressed us is its fine handling, thanks to a solid tubular- beam rear-axle.

With a payload of 715 kilograms, it will no doubt find lots of friends in the building trade.

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