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Auto Africa 2004
Page 1

Broadcast dates : 31st October  2004
4th November 2004

Any idea you may have harbored that Auto Africa is a collection of pumped up new-car showrooms under one roof will have been dispelled if you made it to the 2004 exhibition.

In fact, Auto Africa has been awarded B-grade international status. It’s now ranked just one notch below the mega-shows like Frankfurt, Tokyo and Detroit and enjoys equal status to shows like Milan and the Australian Motor Show.
Held every two years, this year’s showcase saw a total of nineteen major manufacturers present, each allotted individual unveilings on the media day prior to Auto Africa going public on Wednesday.

And right now, hundreds of thousands of visitors will have passed through the turnstiles at Nasrec, south of Johannesburg.

There was a distinct air of anticipation as dozens of exciting new models stayed under wraps until their scheduled launch reveal.
It was a dawn start for journalists and film crews from all over the country. A total of seventeen media launches took place on the inaugural media day. This year the stand exhibitions were once again world class.

Most manufacturers imported special exhibits for the show, and Daimler-Chrysler was no exception. The breathtaking three-hundred-and-thirty kilometres-per-hour McLaren-Mercedes SLR may have been launched to the world’s media a year ago in Cape Town, but seeing it in the metal is still an awe-inspiring experience.

Just to tickle the fancy of Mercedes fans further, the SL 65 AMG Mercedes-Benz was tucked away in a corner, all four-hundred-and-fifty kilowatts and one-thousand Newton metres of torque from its twin turbo V12 encased beneath its sleek bonnet.

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